New York for the Fashion-Forward
Few cities command attention quite like New York—and for fashion-focused event planners, it’s nothing short of iconic. From world-class museums and unforgettable venues to legendary shopping and trend-setting style, New York offers endless ways to captivate even the most discerning audiences. For groups with a passion for fashion, however, the city delivers something extra: a front-row seat to global style at its most daring.
Twice a year, New York Fashion Week transforms the city into a living runway. Streets become stages, alleys fill with flashing cameras, and the fashion elite mingle with impeccably dressed onlookers in a nonstop celebration of creativity and couture. The city pulses with glamour, confidence, and cutting-edge design. And even when NYFW isn’t on the calendar, New York’s fashion energy never slows down. With a dazzling array of chic venues, boutiques, and insider experiences, staying fashion-forward is effortless.
Here’s a glimpse into a standout program we curated for executives from a European fashion house—an itinerary that brought New York style to life.
Fashion brought the group to the Big Apple, so it was only fitting they stayed somewhere equally design-driven. Enter The Hoxton Williamsburg, the first North American outpost of the beloved British brand. Opened in late 2018, the 175-room property is a masterclass in modern cool. Designed by Perkins Eastman and Ennismore Design Studio—with Soho House collaboration—the hotel blends Murano glass chandeliers, millennial-pink seating, Dusen Dusen custom bedding, and sleek brass accents. Our guests loved mingling with Brooklyn’s well-heeled creative crowd in the buzzing lobby bar, then heading upstairs to soak in panoramic views of Manhattan from the rooftop terrace.
Another can’t-miss stop took the group to Manhattan’s Seaport District and the U.S. debut of Milan’s legendary 10 Corso Como. Long revered as an insider’s haven, the concept store—founded by former fashion editor Carla Sozzani—delivers exclusive designer collaborations, distinctive housewares, and luxury beauty finds. The highlight? The on-site exhibition gallery, where the group admired works by iconic fashion photographers including Horst P. Horst and Steve Hiett.
After a whirlwind day of style and exploration, it was time to indulge. The fashion crowd flocks to Frenchette in Tribeca, and securing a reservation is no small feat. Launched by former Balthazar chefs Riad Nasr and Lee Hanson, the bistro opened to instant acclaim—earning three stars from The New York Times and the 2019 James Beard Award for Best New Restaurant. Our guests relished refined classics like rotisserie lobster and pepper steak, savoring a dining experience as stylish as it was delicious.
To nourish the group’s creative curiosity, we arranged a private visit to the legendary Parsons School of Design. Founded in 1896, Parsons has shaped generations of innovators by linking art, design, and industry. Its alumni roster reads like a fashion hall of fame—Marc Jacobs, Donna Karan, and countless others. The visit offered rare insight into the institution that helped define American fashion.
New York is many things to many people: the city that never sleeps, the ultimate shopping destination, and the global capital where fashion truly comes alive. For a fashion-driven incentive program that dazzles, inspires, and leaves a lasting impression, let the experts at GMS New York craft a once-in-a-lifetime itinerary that will absolutely knock the socks off your participants.