Brooklyn: For Events with an Edge
Once the quiet sibling to Manhattan’s spotlight, Brooklyn has stepped into its own rhythm—and it’s magnetic. Today, it’s New York’s creative heartbeat: vibrant, authentic, and unapologetically bold. So when we were tapped to design and plan a multi-sensory product activation in the city, we didn’t follow convention. We followed the energy. Straight to Brooklyn.
Why Brooklyn? Because It Doesn’t Just Host—It Amplifies.
This borough doesn’t play it safe. It plays it smart, soulful, and surprising. Brooklyn is where business meets artistry, where strategy meets street-level inspiration. It’s not just a destination—it’s a declaration. For brands that want to spark real connection, Brooklyn delivers.
Easy to get to. Built-In Adventure
Among Brooklyn’s advantages, getting here is a breeze—subway, bridge, ferry, or a quick hop from JFK or LaGuardia. But the real journey begins once you arrive. For this event, we scouted these iconic areas:
• DUMBO: cobblestone charm and waterfront views
• Williamsburg: rooftop vibes and late-night buzz
• Brooklyn Heights: skyline strolls and timeless elegance
Each neighborhood offered a distinct flavor—making the choice challenging.
Venues Where Ideas Rise and Events Resonate
Brooklyn venues don’t just shine—they express. They elevate. They energize. Our favorites:
• 1 Hotel Brooklyn Bridge: eco-luxury meets riverfront serenity
• Loft Story Events: rooftop storytelling with tech-forward flair
Our pick: Brooklyn Steel: industrial, iconic, and built for bold ideas. Like our client’s brand. Brooklyn Steel didn’t just support this event. It became part of its story.
Some guests came from afar. They needed accommodations. When it comes to hotels, say goodbye to beige. Brooklyn boasts hotels that break the mold—among them:
• Ace Hotel Brooklyn
• Hotel Indigo Williamsburg
• Sheraton Brooklyn
But for our VIPs, we chose The William Vale—a skyline sanctuary with rooftop views, a pool that stuns, and a vibe that’s pure Brooklyn bravado.
Culinary Connections That Stick
Food isn’t just fuel—it’s a catalyst. Brooklyn’s dining scene turns any networking into an experience, like:
• Rooftop cocktails with artisan flair
• Michelin-star moments that wowed
• Pizza-and-craft-beer nights that sparked laughter and loosened ties
For the catering of the event, we chose Fushimi’s Japanese fusion, coupled with Williamsburg’s farm-to-table gems. Every bite told a story.
The Brooklyn Signal
We were confident that choosing Brooklyn sent a message: Our client’s brand is fearless, future-facing, and creatively alive. It said they valued authenticity over convention. And it ensured the product launch wasn’t just productive—it was unforgettable.
The Takeaway
Brooklyn no longer fades into the background. It transforms the moment. With venues that resonate, neighborhoods that inspire, and energy that’s impossible to replicate, Brooklyn turns corporate events of any nature into cultural milestones.
Our client felt it. Their stakeholders lived it. And the feedback? Electric.
If you’re ready to make your next product activation matter—Brooklyn’s ready.
For your exclusive Brooklyn incentive program, let GMS New York roll the red carpet for your attendees in this understated borough.